Genius Tyres, over 25 years fueling the passion for off-road.

When challenge calls, only a few answer.

Genius Tyres was born from mud, from the trail and from the relentless drive to push beyond limits, and we never stopped accelerating.

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With more than 25 years of history on the world’s off-road trails, Genius has become a benchmark in innovation, quality and dedication. More than manufacturing tires, we create possibilities for those who know that the real journey begins where the asphalt ends.

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We were born in Brazil, refining our technology through real-world challenges, always with one foot in engineering and the other in practice, side by side with our customers, listening, testing and innovating.

This close connection to the market became the fuel that transformed us into a global force. Today, our presence stretches across North America, Central America, South America, Georgia, Asia and, starting in 2025, we accelerate into India and Europe as well, with a distribution base in Italy.

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With intelligence and strategy, we established international production in India to ensure high performance, better costs and agile logistics, because in off-road, just like in life, winning requires preparation for every terrain.